The 10 Best Tech Rivalries of All Time

Before Microsoft got on its bad side, Apple’s bete noire was Big Blue, which introduced its alternative to Apple, the PC in 1981. Jobs’ had much antipathy for IBM — that year, he compared the company to 1984‘s Big Brother in a now-famous Super Bowl ad. He also opined in the ’80s that “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about 20 years.”
The 10 Best Tech Rivalries of All Time.

Even as a young rebel, Steve Jobs thought IBM was No. 1.
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